estée lauder

because of my age

Strategic, emotionally driven content to drive viral conversation amongst women in their midlife. Working with three women with diverse backgrounds and experiences, I concepted and directed Estée Lauder’s ‘Because Of My Age’ campaign, producing a range of still and video content for online, social, out of home and print media.

Art Direction, Interviews & Set Design: Amy Ettery / Creative Strategy: Chloe Murphy / Production: Norberto Santos / Talent: Lisa Snowden, Tessa Sanderson & Lolly Streek / Photography: Jen Salt & Rhianna Davies / Videography & Editing: Bryony Watson, Oswald Lam & Elliot Lush / Styling: Joanne Mills / Retouch: Hema Kalia & Yasamin Samiei / Graphics: Becky Rollings / Copywriting: Chloe Wade / Sound Technician: Matt Buckley / Hair: Tarik Bennafla / Makeup: Emma Tillman