la mer
Organic, local, social content creation to promote La Mer’s new Resurfacing Treatment. This campaign overdelivered targets by +391% for landing page views, and -337% for cost per landing page view. It also outperformed globally created content, with a reach of 9.9K (vs. global video content, 3.1K), 10.7K views (vs. global video content, 2.6K) and 361 interactions (vs. global video content, 130).
Resurfacing
treatment
Art Direction & Graphic Design: Amy Ettery / Production: Victoria Decaux / Photography: Rhianna Davies / Videography: Adam Hales Walker / Video Editing: Sam White / Retouch: Hema Kalia & Yasamin Samiei / Copy: Humeara Mohamed
Evergreen online and social content to recruit new customers to the brand by capturing the mindset moment of postponed weddings and renewed excitement for summer bridal moment.
Bridal
Art Direction & Set Design: Amy Ettery / Production: Norberto Santos / Photography: Rhianna Davies / Videography: Adam Hales Walker & Nierodha Perreara / Retouch: Emmet Langan / Video Editing: Josh Best & Sam White
