Trinny London
Naked ambition
To launch Trinny London’s new Vitamin C serum, we set out to capture real women in real moments. Energetic, confident, and unapologetically bare-faced. Alongside bold, vibrant imagery, we worked with the social team to develop platform-relevant content that felt authentic and engaging. I collaborated closely with the graphic design team to evolve our visual direction, introducing a softer, more human aesthetic that aligned seamlessly with the campaign’s honest, skin-first storytelling.
