An immersive campaign for Aveda’s Scalp Solutions Exfoliating Treatment designed to translate the product's cooling sensation through icy tones, reflective surfaces, and electronic soundscapes. By combining macro texture shots with clear educational messaging, the video and still assets successfully position the treatment as an essential addition to any haircare routine.

Art Direction: Amy Ettery / Production: Norberto Santos / Photography: Rhianna Davies / Videography & Editing: Oswald Lam & Elliot Lush / Set Design: Tiffany Rine / Retouch: Hema Kalia / Graphics: Becky Rollings / Copywriting: Luke Todd / Sound Design: Moon Above / Models: Aaliyah Nurein & Kat Nemcova / Hair: Michael Lendon / Makeup: Zara Findlay