Clinique

For The Future of Skin Health, an immersive brand exhibition by Clinique staged at Frameless in London, I served as Senior Art Director, leading the creative vision from concept through delivery. The event transformed Frameless’ multi-sensory digital galleries into a fully immersive brand world, inviting press, influencers, dermatology experts and industry guests to explore Clinique’s forward-looking perspective on skin health, spanning scientific innovation, environmental impact, and the future of personalised skincare.

Working closely with a team of art directors, I co-concepted the entire narrative journey across three main immersive rooms, each anchored by a bespoke soundtrack created specifically for the space to shape its emotional tone and pacing. Using archival Clinique assets alongside curated stock footage and AI-generated visuals, we crafted a cinematic story that blended the brand’s heritage with its future vision across large-scale digital canvases. Beyond the principal galleries, content extended to screens throughout the venue, including the entrance hall and escalators, where I collaborated with bespoke composition studio Moon Above to curate an atmospheric playlist, creating a seamless sensory transition from arrival to exit.

I directed a multidisciplinary team of art directors, designers, producers and video editors, and partnered with Moon Above to develop the custom compositions that defined each environment. In addition to the immersive screen content, I oversaw the design direction for all spatial graphics and wayfinding, ensuring every physical and digital touchpoint felt cohesive within the world we created.